Procter Fencing 'One-Stop' Approach to the Market
Procter Fencing is replicating its 'one-stop' approach to the market with a second operation in Wales.
It was a year ago, that the company opted to expand into a comprehensive supplier from its manufacturer plant on the outskirts of Leeds. The success of this has now led the company to setting up a similar operation at Bedwas.
'We have been able to mirror what has happened in Yorkshire,' said John Procter, who is heading the Bedwas plant.
With a half-acre site, Procter is looking to offer a contractor targeted service, providing a complete range of product and accessories. The Bedwas operation is principally covering South Wales, although it has already has won orders from the South West region and London area.
'Our stock covers almost every type of fencing and if we don't have it we can supply quickly,' said Procter, 'and contractors have even more confidence in what we are offering because they have known us as a manufacturer.'
Procter had built its reputation on the manufacture of Concrete Fenceposts and Entrance Gates.
'The market is very different today from what it was five years ago,' he said. 'We've recognised that and moved forward.'
'It's our belief that there is a good local market in the South Wales area to supply fencing materials as the major suppliers are some distance away and cannot provide such a good local service.
'Getting everything from one point is important today as it saves the Fencing Contractor time he should be spending on site and makes for a more efficient business. '
'Because we are independent, we are not dictated to as to where we have to source our products.'
The Bedwas site has the capability to expand four fold and Procter is convinced that this new approach will pay dividends, after the company set up a materials website.
'Having the depot and using the web as well means we can offer a service that is more suited to the needs of a contractor. We will be looking to extend it even more in the future.'